What about image?
A common misconception about washroom advertising is that it impacts a business’ image in a negative way. This is simply not the case. Extensive research in the US and Canada has shown that audiences typically enjoy the advertisements. Research revealed that 98% of those surveyed had a positive or neutral reaction to the advertisements.


Who else advertises?
Many national and local companies take advantage of washroom advertising. Companies such as Yoplait, Nokia, Nike Canada and Telus have enjoyed great success with this venue. Many local business owners such as Herbal Magic, Gearheads, Valley Gunsmithing, Century 21 and Santa Fe Restaurant are also benefiting from our advertising boards.


I’m already advertising in the Newspaper, TV, Radio or on Billboards.
Other traditional mediums such as newspaper, television, radio and billboards are other great forms of media to include in your advertising mix. They can also be very expensive and a "hit or miss" advertising venue.

MiniBoard Advertising provides your company the opportunity to always "hit" your target audience in a format that just can’t be ignored. Advertisements on our boards are read longer and more attentively than other mediums. With MiniBoard Advertising, readers spend at least half a minute reading about your company and product. There’s no traffic to contend with, no stories to compete against and no one to talk to during commercial break! There’s just no distraction. Not to mention, most people enjoy quality-reading material while using the washroom - a great opportunity for you to provide it!

Washroom advertising is one of the only mediums that provide true target marketing by tailoring your ad to specific audiences by age, lifestyle and gender - making MiniBoard Advertising a great medium to add to the mix.

But does it work?
How can it not work? MiniBoard Advertising places a 12" x 24" or 11" x 17" full color ads in women’s and men’s washroom where they can’t be missed.

Research in the indoor advertising industry show that most people use the washroom between 30 seconds and four minutes. This is truly a captive audience. The same studies have shown that 92% of indoor ad viewers remembered the company’s name for days after viewing it with 88% recalling at least four selling points in the ad. That’s after a single viewing. Since most people use these same facilities often, you’re branding your business in your target audience’s mind and getting ahead of your competition.